2021 food & drinks trends: the new normal?

In a context marked by the global health crisis caused by the COVID-19 pandemic and the climate change crisis, not surprisingly, food trends linked to health and well-being, sustainability, and biodiversity are emerging. In more than one case, it is a matter of necessity rather than a tendency.

In this post, let’s review the five major food and beverages trending areas for 2021.


Last year, at the beginning of the pandemic, here in France, just like in other countries, we experienced our first lockdown.

Each time, going to the grocery store was quite an adventure. To avoid contamination – and the long lines – we tried to limit such expeditions, planning our meals for a time longer than usual and buying in great quantity essential products such as flour, milk, and pasta. Indulgence products, like cheese and ready-to-bake cakes, also had a place in the basket.

Comfort-food, immunity-boosting and zero-waste recipes alternated on the social networks. We made bread at home almost every day.

For many, working from home meant more time for cooking.

Consumers’ behavior shift

The pandemic has accelerated the consumers’ behavior change caused by a growing environmental awareness, leading to a shift in how consumers choose the food they eat.

As a result, consumers search for healthier and more environmentally friendly food,  from time to time indulging in comfort food and destressing drinks.

The taste for quality, local, and in-season ingredients is back.

2021 food and beverages major areas

We can identify five major trending areas and needs for 2021:

  1. Health and Well-being
  2. Home cooking
  3. Plant-based
  4. Environment
  5. Sustainability

Let us discuss them one by one.

The first one, Health and Well-being, indeed is linked to the stressfull context we are facing today and consumers’ desire to strengthen their own and their family’s immunity. Follow Health and Well-being to learn more.

Want to share your thoughts on this topic? Rendez-vous in LinkedIn or contact me.